Soften wrinkles & expression lines
10 min typical treatment time
Doctor-led clinical care
Non-surgical in-clinic treatment
All-inclusive pricing & ongoing support
Soften facial lines and wrinkles with an approach designed for balanced, natural-looking results.
Loss of collagen, elastic, and volume combined with tense muscles can result in the development of creases, especially in areas of expression.
We use precise adjustments to reduce lines and wrinkles, rebuilding softness, while preserving expression.
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As seen in
When skincare stops being enough
Treat wrinkles the medical way.
You haven't changed, your skin has
It's confronting to notice wrinkles, especially when you care for your skin. Lines and wrinkles progress due to deeper structural changes.
Your current efforts aren't the full solution
Serums & surface solutions help skin quality but don't fix deeper changes. It’s not about doing more, it’s about choosing treatment that targets the cause.
This isn’t about change, it’s about preservation
It’s about looking refreshed, rested, and like yourself, all while preserving natural expression and identity.
The Undetectable Standard™ at every step
Our clinicians personalise your treatment using our 3-Pillar Framework™ to achieve naturally seamless results.
Treatment info
Treatment objectives
Suitability
Preparation
Aftercare
Results
select treatment area
Forehead wrinkles
Horizontal lines that show when you lift your brows, whether from natural movement or to offset heaviness in the upper eyelids.
Frown lines
Vertical lines between your eyebrows, often called “glabellar lines” or “elevens”, that appear when you scowl or furrow your brow.
Crow's feet
Lines around the outer corners of your eyes, also known as “eye wrinkles”, which are often most visible when you smile or squint.
Nasolabial folds
Grooves the extend downward from your nose to mouth corners, less commonly referred to as “smile lines”.
They result from naturally full cheeks, but also develop with age as the face loses volume and skin begins to sag.
Lip lines
Also known as “smoker lines”, but not exclusively seen in smoker’s, these are the vertical lines that develop around the lips.
As the skin loses volume and muscles tighten, they become deeper.
Marionette lines
Lines the extend downward from your mouth corners to the chin, also known as “puppet lines”.
They result from naturally full lower cheeks, but also develop with age as skin begins to sag, and lower face muscles become tense.
Forehead wrinkles
Horizontal lines that show when you lift your brows, whether from natural movement or to offset heaviness in the upper eyelids.
Frown lines
Vertical lines between your eyebrows, often called “glabellar lines” or “elevens”, that appear when you scowl or furrow your brow.
Crow's feet
Lines around the outer corners of your eyes, also known as “eye wrinkles”, which are often most visible when you smile or squint.
Nasolabial folds
Grooves the extend downward from your nose to mouth corners, less commonly referred to as “smile lines”.
They result from naturally full cheeks, but also develop with age as the face loses volume and skin begins to sag.
Lip lines
Also known as “smoker lines”, but not exclusively seen in smoker’s, these are the vertical lines that develop around the lips.
As the skin loses volume and muscles tighten, they become deeper.
Marionette lines
Lines the extend downward from your mouth corners to the chin, also known as “puppet lines”.
They result from naturally full lower cheeks, but also develop with age as skin begins to sag, and lower face muscles become tense.
Why people trust Cosmetic Connection
We move beyond “beauty retail” to provide a doctor-led environment.
Our focus is on thoughtful, measured assessments, and calculated clinical plans, ensuring your treatment is guided by medical expertise.
Identify your suitability before you commit to a treatment.
Our process evaluates your anatomical baseline, providing clarity that replaces the risk of a vague “discovery session”.
We replace guesswork with calculation.
By applying our 3-Pillar Framework (Anatomy, Aetiology (cause), Goals), we ensure every treatment is clinically appropriate and structurally sound.
To maintain integrity, we removed the incentive for over-treatment.
Our transparent flat-fee pricing ensures your clinician is focussed purely on your result, not the amount of product.
By applying the 90/10 Rule of Restraint, we refine your appearance while protecting your natural character.
Your result looks like you, not like you had a treatment.
What causes wrinkles
Understanding the cause of your wrinkles determines the most effective treatment options. We categorise wrinkles based on their primary origin:
These are the focus of our core treatment. They appear during movement (smiling, frowning, raising eyebrows) and are caused by the repetitive contraction of underlying facial muscles. Over time, they become permanently etched into the skin.
These lines are visible even when the face is relaxed and still. They are primarily caused by the structural loss of collagen, elastin, and underlying volume in the skin.
Sun exposure (UV damage) and lifestyle habits (like smoking) accelerate the breakdown of existing collagen and elastin, worsening both dynamic and static lines.
These wrinkles represent the most common and apparent ageing-related changes in the upper face. They are classified as dynamic because their formation is directly and primarily driven by the repeated, habitual action of the underlying expressive muscles. This dynamic muscle activity forms the target of most Medical Wrinkle Treatments.
Common types of dynamic wrinkles
These are the horizontal lines that run across the forehead. They are caused by the contraction of the frontalis muscle, which is responsible for raising the eyebrows (as in expressions of surprise or worry). Over time, this muscle activity causes the skin to form deep, permanent grooves. Learn more
These are the vertical ’11’ lines located between the eyebrows. They result from the powerful action of the glabella complex (primarily the corrugator and procerus muscles), which pull the eyebrows inward and downward when a person squints, concentrates, or frowns.
These fine lines radiate outward from the outer corners of the eyes. They are caused by the action of the orbicularis oculi muscle, the circular muscle that closes the eye and is activated strongly during squinting and smiling.
Addressing these primary areas often provides the most noticeable and foundational improvement in overall facial appearance by softening the expressions of anger, worry, and fatigue.
These are deep lines and folds where the primary cause is not isolated muscle movement but rather a loss of underlying structural support (fat, bone, collagen, elastin) or the influence of external mechanical forces (gravity, sleeping). The resulting wrinkles are often static—visible even when the face is completely relaxed. Treating secondary structural wrinkles requires a different approach– often addressing the issue of volume depletion and skin quality using methods aimed at improving dermal structure and tissue support.
These are deep creases that appear on the cheeks when the face is animated and often become static over time.
While shallow chin creases can be treated by relaxing the mentalis chin muscles, when the issue becomes structural, focussing on supportive volume is often needed.
These are the deep lines or indentations that extend from the edge of the nose down to the corner of the mouth. Learn about how to treat treatment nasolabial folds.
These lines run vertically from the corners of the mouth towards the chin and jawline. Learn about treatment for marionette lines.
These are the static, horizontal creases that encircle the neck (“necklace lines”). Their primary cause is the loss of collagen and elasticity combined with the skin folding that is continually reinforced by habitual head positioning, often referred to as “Tech Neck”.
These manifest as crepey, fine, vertical, or oblique lines on the chest. The leading causes are photoaging (sun damage breaking down collagen/elastin) and mechanical compression of the skin, most commonly from sleeping on one’s side.
This refers to the deep, static vertical lines radiating outwards from the lip border that are visible even when the mouth is completely relaxed. They are caused by a combination of dynamic muscle activity initially, which is then compounded by the structural weakening of the skin tissue around the mouth due to severe collagen, elastin, and volume loss.
Adding lip volume can help reduce deeper lip wrinkles.
Wrinkle treatment for men
For treatments targeting the dynamic wrinkles in men, specific techniques and adjustments are necessary to ensure results maintain a masculine appearance and respect the unique anatomical differences.
Treatment strength in the forehead and frown
Men typically possess thicker skin and stronger facial muscles than women, particularly in the glabellar complex (frown) and the frontalis muscle (forehead). Consequently, treating the lines in these areas usually requires more aggressive treatment to relax the stronger muscles and achieve adequate smoothing of the dynamic wrinkles.
Preserving the brow line (Forehead and crow’s feet)
The primary aesthetic goal is to maintain a flat, horizontal, and strong brow line. Techniques are specifically designed to avoid over-treating the muscle fibers that might cause the medial or lateral brow to lift, which would create an arched or elevated appearance that feminises the face.
Resulting appearance
The overall objective is the softening of deep lines and the smoothing of movement-related wrinkles while strictly preserving the existing angular bone structure and strong, resting eyebrow position.
How to prevent wrinkles
Effective wrinkle management requires a proactive strategy that extends beyond in-clinic treatments. By protecting your skin’s support structure, you can extend the longevity of your results and prevent the formation of new lines.
Our approach to prevention focuses on three key pillars:
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Protecting skin quality
- Daily sun protection: Consistent use of broad-spectrum SPF 50+ is the single most important factor in preventing collagen breakdown caused by UV radiation.
- Active skincare: Incorporating science-backed ingredients like retinoids and vitamin C, as well as a quality moisturiser helps support cellular turnover and protect against environmental damage.
- Healthy lifestyle choices: Avoid smoking, stay hydrated, manage stress, and eat a balanced diet high in antioxidants.
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Modulating muscle activity
- Targeted muscle relaxation is an effective preventative measure for dynamic wrinkles. By reducing muscle hyperactivity early, we prevent the deep, static “creases” from forming in the skin.
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Sustaining volume
- Regular, strategic treatments that replace structural volume and promote collagen growth help prevent the downward migration and laxity that worsen lower-face and mid-face wrinkles.
Have questions?
Read the FAQ below for general information. For personalised advice, start here.
1. DOI: 10.1002/14651858.CD011301
2. DOI: 10.1097/DSS.0000000000002165
3. DOI: 10.1080/09546634.2023.2216323
4. DOI: 10.1111/jocd.16760
5. DOI: 10.2147/CCID.S41537
The medical wrinkle treatments available at Cosmetic Connection have been approved for use in Australia, and are commonly recommended by doctors for the treatment of fine lines. However, due to Australian Therapeutic Goods regulations, we are unable to discuss specific treatments until you speak with one of our practitioners. This is to ensure a qualified medical professional discusses your suitability and potential options before you make any decisions regarding medical treatments.
To choose the right wrinkle treatment, you should consider the cost, risk, and recovery involves, along with the results you wish to see.
Getting advice on your suitability for the various options is often the best first step.
There’s no “right” age to treat wrinkles—it simply comes down to your concerns, goals, and anatomy.
Depending on your age, recommendations, clinical objectives, and potential outcomes will vary.
For example, younger patients typically focus more on preventing wrinkles; while more mature patients prefer to soften existing lines.
Deciding if wrinkle treatment is right for you depends on your personal concerns about wrinkles, your desired outcome (subtle softening vs. significant reduction), your budget and tolerance for downtime, and whether you prefer immediate or gradual results.
The most effective way to determine if treatment is suitable for you is to get an opinion from a qualified clinician.
To help make the process simple, we have developed an all-inclusive fixed price for our medical wrinkle treatments that target the upper face.
So that we can provide pricing information, you need to speak to our clinicians so they can determine if it’s right for you.
Wrinkle treatments are generally well tolerated, although each person’s experience of discomfort will vary. Numbing creams or cooling techniques can be used to minimise any discomfort.
In most cases, medical wrinkle treatments take less than 5 minutes.
Depending on the treatment plan, results develop gradually between 3 and 14 days.
Typically, treatments for wrinkles wear off over 3-5 months months depending on your treatment plan, lifestyle and metabolism.
Yes, by applying our 3 Pillar Framework™ (Anatomy, Cause, Goals) when planning your wrinkle treatment, we can soften lines while preserving natural expression.
If however you prefer a stronger effect, then we will tailor your treatment plan accordingly.
While the satisfaction from wrinkle treatment is very high, some new patients are worried that they won’t like the results.
Medical wrinkle treatments are temporary, meaning that if for any reason it isn’t for you, the effects will simply wear off.
After wrinkle treatment, expect some temporary redness which usually subsides within 10 minutes.
You’ll notice your wrinkles soften as the treatment takes effect over the following few days.
In most cases, you can resume normal exercise immediately after treatment.
You can apply makeup to the treated area 4 hours after treatment.
When performed by a qualified and experienced practitioner, treatments for wrinkles are considered safe. However, as with any treatment, there are potential side effects.
The most common side effects are mild redness and swelling settle quickly. Other risks, such as temporary eyelid drooping, are rare and can be minimised through the precautions we take during treatment and by carefully following the aftercare instructions.
While historically most clinicians avoid treating pregnant or breastfeeding women, it may be ok in certain cases.
It’s always best to check with your obstetrician before considering medical wrinkle treatments when pregnant or breastfeeding.
