Women & Men
Medical wrinkle treatments
Convenient, confidential appointments
Clinically-proven wrinkle treatments¹ ² ³ ⁴ ⁵
Results that meet the Undetectable Standard™
Doctor-led care with ongoing support
One all inclusive price for forehead, frown & eyes
Your expressions should be your own — not a reflection of fatigue.
Fine lines and wrinkles are often misread as stress or tiredness, sending signals you don’t intend.
Using our doctor-led 3-Pillar Framework™, we soften these lines while preserving the natural expression that defines your identity.
Start your booking process by providing us some details
As seen in
When skincare stops being enough
Treat expression lines the medically proven way.
You haven't changed, your skin has
It can be confronting to notice lines developing, even when you care for your skin. Forehead, frown, and eye wrinkles deepen due to structural changes and muscle activity, regardless of skincare or lifestyle.
Your current efforts aren't the full solution
Serums & other surface solutions can help skin quality but can’t fix expression lines caused by deeper muscle movement. It’s not about doing more, it’s about choosing treatment that targets the source.
This isn’t about change — it’s about Identity Alignment™
Softening expression lines isn’t about looking different or “done”. It’s about looking refreshed, rested, and aligned with how you feel, all while keeping natural expression.
The Undetectable Standard™ at every step
Our experienced clinicians personalise treatment to your anatomy and goals, achieving undetectable results with clear guidance and ongoing care through our doctor-led 3-Pillar Framework™.
Treatment info
Treatment objectives
Suitability
Preparation
Aftercare
Results
select treatment area
Forehead wrinkles
Horizontal lines that show when you lift your brows, whether from natural movement or to offset heaviness in the upper eyelids.
Frown lines
Vertical lines between your eyebrows, often called “glabellar lines” or “elevens”, that appear when you scowl or furrow your brow.
Crow's feet
Lines around the outer corners of your eyes, also known as “eye wrinkles”, which are often most visible when you smile or squint.
Forehead wrinkles
Horizontal lines that show when you lift your brows, whether from natural movement or to offset heaviness in the upper eyelids.
Frown lines
Vertical lines between your eyebrows, often called “glabellar lines” or “elevens”, that appear when you scowl or furrow your brow.
Crow's feet
Lines around the outer corners of your eyes, also known as “eye wrinkles”, which are often most visible when you smile or squint.
Your Experience
Step 1 of 4
Check Your Suitability
Begin by completing our Online Suitability Assessment. Our expert clinicians will carefully review your facial anatomy and provide a personalised preliminary report—including your suitability for treatment, all-inclusive pricing, and clear guidance to move forward confidently.
Your Experience
Step 2 of 4
Plan Your Treatment
Next, meet one-on-one with an experienced clinician who will use our proprietary 3-Pillar Framework™ to confirm your treatment suitability and outline a precise approach tailored to your unique anatomy.
This medical process provides the professional certainty required to proceed with confidence.
Your Experience
Step 3 of 4
Achieve the Undetectable Standard™
We treat your wrinkles with expert care and precision, prioritising natural movement and your comfort.
Your single flat-fee covers all key areas—forehead, frown, and eyes—and includes a complimentary adjustment to ensure you achieve the Undetectable Standard™.
Why people trust us with their wrinkles
We move beyond “beauty retail” to provide a doctor-led environment. Our focus is on thoughtful, measured assessments, and calculated clinical plans rather than a sales pitch, ensuring your treatment is guided by medical expertise and mutual respect.
Identify your clinical path before you enter the clinic. Our digital triage process evaluates your anatomical baseline, providing an intelligent first step and a personalised clinical path that replaces the “aesthetic gamble” of a vague “discovery session” with clear, expert guidance.
We respect that your hesitation is a sign of intelligence. This in-clinic consultation serves to confirm your digital roadmap in person. It is a private space to finalise your clinical plan and proceed with treatment only once you are completely certain.
Our medical wrinkle treatments have been clinically proven to reduce the appearance of lines, and achieve smoother, refreshed skin.¹ ² ³ ⁴ ⁵
We replace guesswork with calculation. By assessing your unique Anatomy, the Aetiology (biological drivers) of your concerns, and your Goals, we ensure every intervention is biologically appropriate and structurally sound.
To maintain clinical integrity, we removed the incentive for over-treatment. Our transparent flat-fee pricing ensures your clinician is motivated by your anatomical outcome—not by the amount of product used.
Achieve Identity Alignment™ through clinical restraint. By applying the 90/10 Rule, we refine your appearance while protecting your natural character, ensuring your result withstands the closest social scrutiny.
What causes wrinkles
Understanding the cause of your wrinkles determines the most effective treatment options. We categorise wrinkles based on their primary origin:
These are the focus of our core treatment. They appear during movement (smiling, frowning, raising eyebrows) and are caused by the repetitive contraction of underlying facial muscles. Over time, they become permanently etched into the skin.
These lines are visible even when the face is relaxed and still. They are primarily caused by the structural loss of collagen, elastin, and underlying volume in the skin.
Sun exposure (UV damage) and lifestyle habits (like smoking) accelerate the breakdown of existing collagen and elastin, worsening both dynamic and static lines.
How to prevent wrinkles
Effective wrinkle management requires a proactive strategy that extends beyond in-clinic treatments. By protecting your skin’s support structure, you can extend the longevity of your results and prevent the formation of new lines.
Our approach to prevention focuses on three key pillars:
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Protecting skin quality
- Daily sun protection: Consistent use of broad-spectrum SPF 50+ is the single most important factor in preventing collagen breakdown caused by UV radiation.
- Active skincare: Incorporating science-backed ingredients like retinoids and vitamin C, as well as a quality moisturiser helps support cellular turnover and protect against environmental damage.
- Healthy lifestyle choices: Avoid smoking, stay hydrated, manage stress, and eat a balanced diet high in antioxidants.
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Modulating muscle activity
- Targeted muscle relaxation is an effective preventative measure for dynamic wrinkles. By reducing muscle hyperactivity early, we prevent the deep, static “creases” from forming in the skin.
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Sustaining volume
- Regular, strategic treatments that replace structural volume and promote collagen growth help prevent the downward migration and laxity that worsen lower-face and mid-face wrinkles.
These wrinkles represent the most common and apparent ageing-related changes in the upper face. They are classified as dynamic because their formation is directly and primarily driven by the repeated, habitual action of the underlying expressive muscles. They form the foundation of balanced wrinkle treatment and prevention strategies.
These are the horizontal lines that run across the forehead. They are caused by the contraction of the frontalis muscle, which is responsible for raising the eyebrows (as in expressions of surprise or worry). Over time, this muscle activity causes the skin to form deep, permanent grooves. Learn more
These are the vertical ’11’ lines located between the eyebrows. They result from the powerful action of the glabella complex (primarily the corrugator and procerus muscles), which pull the eyebrows inward and downward when a person squints, concentrates, or frowns.
These fine lines radiate outward from the outer corners of the eyes. They are caused by the action of the orbicularis oculi muscle, the circular muscle that closes the eye and is activated strongly during squinting and smiling.
Addressing these primary areas often provides the most noticeable and foundational improvement in overall facial appearance by softening the expressions of anger, worry, and fatigue.
These are deep lines and folds where the primary cause is not isolated muscle movement but rather a loss of underlying structural support (fat, bone, collagen, elastin) or the influence of external mechanical forces (gravity, sleeping). The resulting wrinkles are often static—visible even when the face is completely relaxed. Treating secondary structural wrinkles requires a different approach– often addressing the issue of volume depletion and skin quality using methods aimed at improving dermal structure and tissue support.
These are deep creases that appear on the cheeks when the face is animated and often become static over time.
While shallow chin creases can be treated by relaxing the mentalis chin muscles, when the issue becomes structural, focussing on supportive volume is often needed.
These are the deep lines or indentations that extend from the edge of the nose down to the corner of the mouth. Learn about how to treat treatment nasolabial folds.
These lines run vertically from the corners of the mouth towards the chin and jawline. Learn about treatment for marionette lines.
These are the static, horizontal creases that encircle the neck (“necklace lines”). Their primary cause is the loss of collagen and elasticity combined with the skin folding that is continually reinforced by habitual head positioning, often referred to as “Tech Neck”.
These manifest as crepey, fine, vertical, or oblique lines on the chest. The leading causes are photoaging (sun damage breaking down collagen/elastin) and mechanical compression of the skin, most commonly from sleeping on one’s side.
This refers to the deep, static vertical lines radiating outwards from the lip border that are visible even when the mouth is completely relaxed. They are caused by a combination of dynamic muscle activity initially, which is then compounded by the structural weakening of the skin tissue around the mouth due to severe collagen, elastin, and volume loss.
Adding lip volume can help reduce deeper lip wrinkles.
Wrinkle treatment for men
For treatments targeting the dynamic wrinkles of the upper face in men, specific techniques and adjustments are necessary to ensure results maintain a masculine appearance and respect the unique anatomical differences.
- Treatment strength in the forehead and frown: Men typically possess thicker skin and stronger facial muscles than women, particularly in the glabellar complex (frown) and the frontalis muscle (forehead). Consequently, treating the lines in these areas usually requires more aggressive treatment to relax the stronger muscles and achieve adequate smoothing of the dynamic wrinkles.
- Preserving the brow line (Forehead and crow’s feet): The primary aesthetic goal is to maintain a flat, horizontal, and strong brow line. Techniques are specifically designed to avoid over-treating the muscle fibers that might cause the medial or lateral brow to lift, which would create an arched or elevated appearance that feminises the face.
- Resulting appearance: The overall objective is the softening of deep lines and the smoothing of movement-related wrinkles while strictly preserving the existing angular bone structure and strong, resting eyebrow position.
Beyond at-home skin care, treating primary dynamic wrinkles in men requires a precise, higher-dosed approach tailored to their specific muscle mass and aimed at maintaining their inherent masculine projection and contour.
Have questions? We're here to help.
Get in touch and we’ll get back to you with the answers you’re looking for.
1. DOI: 10.1002/14651858.CD011301
2. DOI: 10.1097/DSS.0000000000002165
3. DOI: 10.1080/09546634.2023.2216323
4. DOI: 10.1111/jocd.16760
5. DOI: 10.2147/CCID.S41537
Wrinkle treatment available at Cosmetic Connection have been approved for use in Australia, and is commonly recommended by doctors for the treatment of fine lines. However, due to Australian Therapeutic Goods regulations, we are unable to discuss specific treatments until you speak with one of our practitioners. This is to ensure a qualified medical professional discusses your suitability and potential options before you make any decisions regarding medical treatments.
Wrinkles are lines, creases, or folds that form in the skin. They are a natural part of the ageing process, primarily caused by a breakdown of collagen and elastin, the structural proteins that keep our skin firm and elastic. Other contributing factors include sun exposure, genetics, repetitive facial movements, smoking, and environmental pollutants.
The appearance of wrinkles varies from person to person, influenced by genetics and lifestyle. However, fine lines can often start to become noticeable in the 20s and 30s, particularly around the eyes (crow’s feet) and forehead. More pronounced wrinkles tend to develop in the 40s and beyond as collagen and elastin production naturally decreases.
While we can’t completely stop the aging process, we can take steps to minimise and slow down the development of wrinkles. Consistent sun protection with broad-spectrum SPF, a healthy skincare routine with hydrating and antioxidant-rich products, avoiding smoking, staying hydrated, and managing stress can all make a difference.
Certain in-clinic treatments can also help to slow the development of lines and wrinkles.
The best way to determine the most suitable wrinkle treatment is to get advice from a qualified practitioner. They will assess your skin, discuss your concerns and goals, and recommend a personalised treatment plan tailored to your individual needs and expectations.
There’s no one “right” age—it comes down to when you first notice lines that concern you, or when you value preventing lines enough to consider treatment. For preventative measures, we recommend beginning a quality skincare routine—including daily sun protection—in your 20s, before wrinkles appear.
Deciding if wrinkle treatment is right for you depends on your personal concerns about wrinkles, your desired outcome (subtle softening vs. significant reduction), your budget and tolerance for downtime, and whether you prefer immediate or gradual results. Being in good health and having realistic expectations are also important. The most effective way to determine if treatment is suitable for you is to consult with a qualified practitioner who can assess your skin and discuss your individual needs and goals.
Treatment involves targeting the glabella Complex muscles (Corrugator and procerus) located between the eyebrows. This gently relaxes these muscles, preventing them from pulling the brows together and down. By inhibiting this movement, the deep “11” lines are smoothed and prevented from deepening further.
To help make the process simple, we have developed an all-inclusive fixed price for our medical wrinkle treatments that target the upper face, regardless of extent, and including a touch-up.
So that we can provide pricing information, we first require you to complete our free online suitability assessment, so that a clinician can determine if it’s right for you.
Wrinkle treatments are generally well tolerated, although each person’s experience of discomfort will vary. Numbing creams or cooling techniques can be used to minimise any discomfort.
Yes. Men generally have stronger muscles and thicker skin. Reducing wrinkles for men requires higher strength treatments to achieve effective smoothing. Crucially, the treatment pattern is designed to maintain a flat, horizontal, and masculine brow line, avoiding the subtle arch that is often desired in female aesthetics.
Depending on the treatment plan, results develop gradually between 5 and 14 days.
Typically, treatments for wrinkles wear off over 3-5 months months depending on your treatment plan, lifestyle and metabolism.
When performed correctly, treatment should not affect your smile. The product is precisely placed in the orbicularis oculi muscle at the outer edge of the eyes. The goal is to relax the lines that appear when squinting or smiling without freezing or significantly altering the natural, upward pull of the cheek muscles that create a genuine smile.
Most wrinkle treatments have a no recovery time, involving slight redness for 10-20 minutes. Your practitioner will provide you with specific aftercare instructions to help support the healing process.
After wrinkle treatment, expect some temporary redness, and possibly mild swelling, which usually subside within 10 minutes. Results will then develop gradually over the following days.
When performed by a qualified and experienced practitioner, treatments for wrinkles are considered safe. However, as with any treatment, there are potential side effects.
The most common side effects are mild redness and swelling settle quickly. Other risks, such as temporary eyelid drooping, are rare and can be minimised through the precautions we take during treatment and by carefully following the aftercare instructions.
While historically most clinicians avoid treating pregnant or breastfeeding women, it may be ok in certain cases. It’s always best to check with your obstetrician before considering wrinkle treatments when pregnant or breastfeeding.
